Repeat after me: my blog is not my business. That is, unless your blog truly is 100% your business, then know that this post is not for you. This Mom-Owned Biz Monday is dedicated to all of the fellow business owners — the physicians, lawyers, accountants, virtual assistants, designers, writers, architects, photographers, life coaches, business consultants and more — who at one time or another have felt a slave to their business blog. Repeat after me: my blog is NOT my business.
Because I love to write so much, I have fallen into this trap too often, and in fact last week you may have noticed an absence of a Mom-Owned Biz Monday post (or not, but just pretend you did). It made me crazy to miss that weekly post. I set forth to create this blogging schedule and already I am not able to meet my own deadlines. But guess what I was way too busy doing instead of writing last week’s Mom-Owned Biz Monday post? WORKING. On my business. The one that pays the bills. The one that is not just my hobby but my lifeline to keeping this roof over my family’s head, groceries on our table and shoes on our feet. Sometimes, in this crazy 140-character, fast-paced, information overload day of the digital word, it’s easy to get sucked into thinking you HAVE to tend to your business blog exactly as you tend to your business. It’s easy to mistakenly believe your blog is your business.
We all know the tips for creating a blog following: maintain a consistent voice, create a consistent posting schedule, promote promote promote, participate in blogging communities, etc. Yes, it’s great to have a million unique visitors a month. But do those unique visitors and page views translate into hard sales? What’s your conversion rate of readers to buyers/new clients? If your blog proves to be your absolute most valuable sales tool, then by all means, schedule your time more appropriately and be more vigilant about following a consistent posting schedule and voice. If, like me, your blog is a supplemental business tool or even a fun hobby, then stop your stressing, go spend time with your kids who are nagging for you to get off the blasted computer already, and repeat after me: my blog is not my business.
Am I the only business owner who has felt this about a business blog? Do you post on a consistent schedule? What are your tips?